James Brooke is a leading travel and airline PR executive with 15 years’ experience in the industry. He is MD of our PR partner Rooster. In his career he has worked on a number of airline accounts including Iceland Express, Air Europa, VLM Airlines and BMED. As Head of the Travel & Tourism Division both in London and across EMEA (Europe, Middle East & Africa) at the global agency Fleishman-Hillard, James led the team that launched Etihad Airways in the UK. A seasoned travel, tourism and aviation communications practitioner, James has a proven track record of delivering meaningful and measurable solutions for clients. He ensures a focus on strategic thinking and creative ideas that drive results.