Our goal is always to add value and exceed our clients' expectations

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Rooster is the UK’s leading travel and lifestyle PR agency with a team of 18 consultants based in central London. Established in 1997 by Rooster’s CEO and ex-travel and technology journalist, Henry Hemming, a journalistic approach to PR remains at the core of everything we do. Our contacts with the media are second to none.

Rooster has significant airline experience including current clients Iceland Express (4 years) and Air Europa (2 years). Previous clients include Aer Arann (5 years) and Malaysia Airlines (2.5 years). James Brooke, Rooster’s MD and airline client lead, has also worked on Etihad Airways and VLM Airlines at previous agencies. As head of the Travel & Tourism Division at the global agency Fleishman-Hillard, James led the team that launched Etihad Airways in the UK.

Rooster is summed up by three words – Outstanding. Creative. Accountable. We provide an Outstanding service, generate Creative campaigns and are held Accountable via challenging sets of KPIs (Key Performance Indicators).

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