TO FLY TO SERVE!

BA’s new CEO Keith Williams told me last week that he is delighted with the progress of the airline’s new advertising campaign. At least two very positive events have happened since Keith took over as CEO – the ending of the long standing BA Cabin Crew dispute and the...

Airline Mergers – Business Travel Magazine

The Business Travel Magazine March 2011 There are few industries more challenging than civil aviation. Fierce competition, overcapacity, low yields, volatile fuel prices and susceptibility to external events such as terrorism, ash and snow are all among the obstacles...

Airline Pricing – Business Travel Magazine

Airline Pricing Business Travel Magazine Jan 09 For 2009, I propose a New Year’s resolution for airlines to ‘be more responsible about pricing’ and ‘add value’ back into the business. Running an airline is a hugely expensive, high risk and complex business. Aircraft,...